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— Trip Hawkins"[The PlayStation 2 is a] historic, a mass-market appliance that fundamentally changes society in the way the printing press did."
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It has been proven that more Americans watch television than any other appliance.
— Gary Mule Deer
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In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.
— Donald A. Norman
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